farming pr case study

establishing an international reputation for leadership

Global Dairy Platform is an international non-profit organisation whose members are around 50 of the world’s leading dairy corporations, cooperatives and associations. Based in Chicago in the United States, GDP sets out to unify the interests of the world’s dairy industry and offers vital resources – insights, guidance and networking – that will help dairy organisations gain competitive advantage.

During a stage when GDP had to solidify its reputation for being the catalyst for change in the industry, Broglio helped GDP take its raw strategic ideas and hone them into a motivating, credible and engaging three-year manifesto; this was then presented to the GDP executive board and subsequently rolled out to all stakeholders.
GDP’s chief executive Kevin Bellamy says: “Broglio worked efficiently, attentively and to tight deadlines to take our concepts and work them into a coherent and persuasive document. The clarity of the final plan was critical in winning support from our members and aligning them to focus on the same critical issues.”